2 potentially interesting houses both with a photo set that leaves you wondering what the structure really looks like. How can I pass hollow judgment with a decent photo set? What does the realtor want me to to do, actually leave my house and visit the places in person?
1. Cascadera (pictured above)
David Mathias says
Tells me one of three things:
1) (easiest answer) bad marketing – pure and simple
2) (more generous) marketer knows her audience, and they’ve already seen the houses because they know the neighborhoods in their price ranges intimately (of course, get lost if you’re from out of town and you have money to spend)
3) (most generous) marketer wants her audience to be teased enough to drive by the property or ask their agent to show it to them (runs the risk of running off potential buyers that won’t play the game)
Just my $0.02, since you asked. 🙂
There is a very low barrier to entry into real estate sales. This agent, apparently, could not be bothered to put together a coherent set of images of the property, nor to spell-check the listing. For a long time, the market was so hot that even the lazy, slothful agents survived (and even thrived). That’s no longer the case.
I think a fair number of realtors still dramatically underestimate the expectations prospective homeowners have for online images and information … or at least the opportunity they present.
The standard should be online content that is of such high quality and representation that you almost want to buy the house before you even visit it.